Growth
Reduce churn by 20%.
Churn analysis, account risk scoring, renewal preparation and customer insight combined into one retention objective.
Outcome: 20% reduction in logo churn over two quarters
CSAMPL
3 named human owners, 4 specialist agents, one objective.
Business objective
Reduce churn by 20%
Confidence
71%
On track
CS
CS Lead
Owns the retention number
AM
Account Managers
Own the customer relationships
PL
Product Lead
Prioritises fixes that retain
Churn Analysis Agent
Explains why accounts leave
Account Risk Agent
Scores and flags at-risk accounts
Renewal Agent
Prepares renewals ahead of date
Customer Insight Agent
Turns feedback into product signal
- Timeline2 quarters
- Humans3 roles
- Agents4 active
- Confidence71%
Live activity
Live- Churn drivers ranked across 12 monthsChurn Analysis Agent · 12m ago
- 14 accounts flagged at elevated riskAccount Risk Agent · 31m ago
- Q3 renewals prepared 60 days aheadRenewal Agent · 2h agoLive
- Top three feature requests summarisedCustomer Insight Agent · 5h agoLive
Approvals
View all- ApprovedRetention offer for two enterprise accountsRenewal Agent · Multi-yearCSAM
- PendingRoadmap commitment to a retention blockerCustomer Insight Agent · Q4 deliveryPL+1
Dependencies
- Risk scores refreshed before every renewal conversation
- Product commitment before a retention promise is made
- Usage data access so risk scoring stays accurate
Business impact
- At-risk accounts reached weeks before the renewal date
- Retention decisions grounded in usage and feedback evidence
- Product hears the churn reasons directly, ranked
Next autonomous action
Assemble the retention case for the two largest at-risk accounts and brief their account managers.
Timeline: 2 quarters — measured on renewal cohorts. Agents act inside the tools you authorise; sensitive steps wait for a named approver.
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